In the dynamic landscape of healthcare, medical representatives serve as vital bridges between pharmaceutical companies and healthcare professionals. Dr. Sunil S Chiplunkar, Vice President of Business Development at Group Pharmaceuticals, emphasizes the instrumental role played by these representatives in propelling the industry forward.
Accelerating Growth through Information:
Medical representatives act as accelerators, providing healthcare professionals with essential information about new medications, treatment options, and the latest medical advancements. Dr. Chiplunkar underscores their role in keeping doctors abreast of developments in the rapidly evolving medical field.
Building Essential Relationships:
Building and maintaining relationships with healthcare professionals is paramount for pharmaceutical companies. Medical reps emerge as key players in establishing and nurturing these relationships, wielding influence over prescription decisions. Dr. Chiplunkar highlights their critical role in this aspect of the industry.
Insights from Extensive Experience:
With 33 years of experience in the pharmaceutical sector, Dr. Chiplunkar recently earned his PhD from JSS College of Pharmacy, JSS Academy of Higher Education. His research delves into the profound impact of pharmacological concepts on medical representative sales outcomes and corporate equity.
Pharmacology’s Role in Sales Success:
Dr. Chiplunkar’s research sheds light on the responsibility of medical reps to impart product education across various healthcare domains. The study emphasizes how pharmacology training and collateral materials focused on pharmacology are crucial in driving better sales outcomes.
Feedback Loop for Product Development:
Medical representatives play a crucial role in gathering feedback from healthcare professionals regarding the efficacy of medicines. This invaluable information aids pharmaceutical companies in product development and strategic marketing initiatives, enhancing overall product acceptance.
Influence on Revenue and Market Share:
While the primary role of medical representatives is to drive sales, their impact extends beyond revenue generation. They directly influence prescription habits, increasing market share for pharmaceutical companies. Their role is pivotal in keeping healthcare providers informed about the latest advances in medicines and drug delivery devices.
Ethical Marketing Approaches:
In an era emphasizing professional code of conduct and ethical marketing, Dr. Chiplunkar’s research provides insights into pharmacological points emphasized during medical representative detailing. It aligns with guidelines on freebies and sponsorships, encouraging traditional and ethical marketing practices.
Job Creation and Relevance:
The study acknowledges the significant role of medical representatives in job creation. Dr. Chiplunkar notes that understanding pharmacological concepts enhances the relevance and employability of medical representatives in the pharmaceutical industry.
Facilitating Information Flow in the Technology Era:
Even in the age of technology, the interactions between doctors and medical representatives remain crucial for the swift adoption of new medications. Dr. Chiplunkar emphasizes that these interactions streamline the distribution of medicines across the country, showcasing the enduring importance of medical representatives in the healthcare ecosystem.
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